Propelr’s AI First Approach

It’s hard to find a company nowadays that doesnt talk up thair AI game. Talk is cheap, and so its easy to be sceptical or unimpressed by such claims when they are unprovable or have no benefit to the customer. When we decided to build Propelr Digital, we took a ground-up AI inclusive approach, but also ensured that our clients would experience real service and support from real humans when it matters.

So how exactly are we using AI? Let’s start with code and platform creation. We’re unburdened by old legacy code and infrastructure, so day one we designed our solution to be highly adaptive, on the most modern and secure infrastructure. Our human developer team uses Claude Code, Gemini and ChatGPT extensively to boost their productive capacity and code quality. Our marketing team uses AI to create content from AI music to visuals, video and more. Our operations team uses AI to monitor and adjust ad campaigns far faster and with more nuance than ever before… And thats just the start.

Where AI really shines is how we use it to make your ads better. We use an advanced AI video model to turn your photos into moving 3D video footage, so you’re not just watching a boring slideshow. We use AI to analyse your proeprty’s text and photos to ensure we have more text, heading and description options that fit better in ad placements. We use AI to help select which photos to use, so we avoid repetitive images that lack visual interest on some ads. And, we use AI to analyse your property’s features to augment ad targeting. We expect to grow our AI utilisation within our product development in the months and years ahead to keep Propelr and our clients in the lead.

Having the ability to do this ground-up means a no compromises approach to this 4th generation solution, and we couldnt be more excited.

If you’re ready to have better looking, more modern ads that will help differentiate your brand, and your listings - Team Propelr would love a chat.