Better Looking Ads Drive Engagement & Brand Cudos
When you’re on social media and websites, you see plenty of ads nowadays. When our founders created AIM seven years ago, simply having real estate ads on Social Media and Google was innovative, but its much easier to find suppliers capable of delivering property and agent ads into these platforms. This means there is more competition for eyeballs and engagement, which is why its so important to ensure your ads look impressive. Most solutions produce just one or two ad sizes, which look ok in some situations but often end up looking very unimpressive in feeds, and even absent from stories and reels on social media. This is bad for brand, because the ads simply don’t look good, lacking properties that drive engagement.
Propelr is different, we recognised that the gold standard for social media ads are video form ads, and we also know that you need many many different ad sizes and types to ensure your ads can be placed in more locations on websites and social sites - looking good in all placements. Take our video ads, built from your photos. These arent just dull slideshows, but real 3D moving videos that look like they were professionally taken by a videographer. Our frontier-model AI lets us build ads that look far more impressive in all locations on social media. We produce many ad sizes and variants also for placement on websites, games & more via the Google Display Network.
Our ads strongly represent your brand, and are not co-branded with a portal’s (or anyone else’s) brand. This means our ads look better, reflect your brand more powerfully and consequently they simply work better at getting attention. Real estate is an attention business - you need the attention of buyers and also sellers to keep your business pipeline running. Highly engaging digital and social ads are more important than ever - and agencies who adapt, who embrace newer, better looking ad solutions will be seen as the frontier agents that are simply better at their job.
So, even if you’re locked into a portal contract for digital marketing, there is no reason why you shouldnt augment with amazing ads that also drive traffic to your website - as part of a slow divestment from the dependence on increasingly expensive property portals.
If you’re ready talk about evolving your marketing -